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    LIVEYOURLOOK

    THE BRAND

    Milk Makeup was founded by Milk co-founder Mazdack Rassi, product developer and COO Dianna Ruth, seasoned Milk Girl and creative director Georgie Greville, and beauty + fashion editor and E! News correspondent Zanna Roberts Rassi. All aspects of the line are developed in-house at Milk Studios, our downtown NYC home.

    Cooling Water Jelly Tint for Lips & Cheeks

    The lightweight formula melts into skin for a fresh, dewy finish that enhances your natural beauty without feeling heavy or sticky.

    ✓ Instant cooling sensation on application
    ✓ Natural lip & cheek tint in one product
    ✓ Lightweight, breathable texture
    ✓ Dewy, healthy-looking glow
    ✓ Easy buildable color

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        See It in Action

        It's the tint that won't quit. Let's bounce.

          • Vegan Collagen

            Helps firm + improve elasticity for healthy,bouncy skin

          • Aloe

            Helps soothe + refresh skin

          • Seawater

            Helps hydrate skin + gives a cooling,refreshing effect

              FAQs

              I want to eat it. Can I eat it?

              Absolutely not. Cooling Water Jelly Tint is not edible. It's for looks—not licks. Do not eat it.

              What's the best way to apply Cooling Water Jelly Tint?

              Try sweeping a brush over the stick, then onto cheeks for a softer, more diffused blush look. If you want more intense color, swipe on multiple layers.

              What's the best way to blend Jelly Tint?

              The trick to blending Cooling Water Jelly Tint is to work quickly one cheek at a time. We recommend spritzing a brush withHydro Grip Set + Refresh Spray orPore Eclipse Matte Setting Spray then swiping it over your stick and onto cheeks for a more seamless finish.

              Is there a special way to apply Jelly Tint in pHreeze?

              Yes. pHreeze is a pH-adaptive pink that goes on sheer, but changes to a bold, bright shade that's unique to you. Start with a single swipe and use a brush for your cheeks. Wait 2 minutes for the color to fully develop, then build if desired.

              Can Jelly Tint in pHreeze change color once it's developed on your skin?

              Hotter outside? Ate something spicy? Switched your skincare? Your pH can change from it all—meaning your tint can too. So if you see the color shift throughout the day, that’s why ;) But don't worry— the pink hue will always look good on you.

              Will this blush clog my pores?

              Nope. Cooling Water Jelly Tint is made with a skincare-packed, non-comedogenic formula that leaves skin looking healthy and bouncy.

              Why does this stain have a jelly texture?

              Traditional lip and cheek stains are messy and hard to apply. No thx. That's why we came up with a cooler way to color. The jelly formula glides on smooth and comes in stick, so there's zero mess. Plus, let's be real, it's just more fun to apply.